ITB BERLIN
CONVENTION

As a professor, researcher and author in the field of corporate environmental, social and governance (ESG) strategy and practices in the global travel, tourism and hospitality sectors, it is an honour to serve on the ITB Board of Experts (BoE). I support and encourage academics, government and industry leaders, change-makers and all those on the frontline of corporate social responsibility to develop strategic guidance and operational practices for sustainability and regeneration that is actionable in a world ripe for positive change. 

I am dedicated to hospitality and customer centricity and the value creation it leads to.

I am looking forward contributing to ITB Board of Experts from the hospitality lens, collaborating towards an inspiring, insightful and innovative conference programme that creates value for tourism professionals within the welcoming environment of Messe Berlin.

As a researcher and strategy consultant in the fields of destination management, futures research and policy advice in tourism, it is an honor to serve on the ITB Board of Experts (BoE). I invite decision makers as well as researchers to discuss the key issues that challenge us and to pioneer solutions.

ITB Berlin is an institution for the global tourism and hospitality community. I am joining the ITB Board of Experts because ITB Berlin is a central platform for our industry to network across national borders and industry silos, to learn about current global trends and developments and to identify new business opportunities. I am proud to be part of this network and look forward to working with my fellow members.

With more than 25 years of consulting experience in the travel and tourism industry and as managing partner of Dr. Fried & Partner, I am very pleased to be a member of the ITB Board of Experts and to identify and drive forward the relevant industry topics. ITB as an impulse generator and network creates a platform for industry experts to discuss and adapt innovative concepts and business models that contribute to the digital and sustainable transformation. In this context, I am looking forward to deeper insights into the areas of tour operators, travel sales, cruise and carriers.

As commissioner for (Corporate) Social Responsibility of ITB it has always been my goal to bring sustainable & responsible thinking into main stream tourism. I am extremely happy that as ITB we have the opportunity to use our huge global platform to create awareness for social and environmental issues, to advocate for a holistic approach which includes corporation of all players and sectors as I believe that as an industry we have a responsibility towards society as a whole. Tourism can be a force for good, helping to create better place to live for everybody. It is my absolute pleasure to play a role in this task.

Harald Pechlaner is part of an international research network in the field of tourism. He is Adjunct Research Professor at the Curtin Business School in Perth, Western Australia, and President of AIEST (International Association of Scientific Experts in Tourism). Harald Pechlaner is convinced that the major challenges of tourism can only be explained and solved with a consistently inter- and transdisciplinary approach, and that regional and global perspectives need to be more closely linked. As Head of Center for Advanced Studies of EURAC Research in Bolzano/Italy, he is responsible for projects in the field of sustainability and resilience.

Dirk Rogl has been analyzing change and innovation in tourism for 25 years, formerly as deputy editor-in-chief of the industry magazine fvw, today for example as industry analyst of Phocuswright and as deputy head of the Competence Center Tourism of the Federal Government. His own company Travel.Commerce. supports service providers and destinations in the digital transformation.