Ms. Huiying (Sophie) Zhang, intermediate economist, received both her BSc of Tourism Management and Master of Tourism Economy and Strategic Development Research from Beijing International Studies University in 2009 and 2012 respectively. After graduation, she continues her career in tourism sector and provides expertise in related fields. In 2012, she joined the World Tourism Cities Federation (WTCF) as one of its founders. In 2016, she was promoted as Senior Manager and later in 2018 elected by World Tourism Organization (UNWTO) as the member of UNWTO QUEST Advisory Board. Her interest areas include tourism marketing, city branding, consumption analysis, city performance evaluation and smart tourism.
Senior Manager for Programs and Projects
World Tourism Cities Federation (WTCF)
Member of UNWTO QUEST Advisory Board
CityCube Berlin, Auditorium A1