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Social Commerce: Tips For Successful Travel Campaigns On Facebook And Instagram

Deep Dive Sessions

March 8, 2019

11:00 - 11:45

CityCube Berlin, Cube Club

Social media, such as Facebook & Instagram, is an impressive tool for marketers to drive advertising campaigns. Using best practice cases, it will be shown how these tools can be used purposefully to increase traffic and conversion. In addition, various strategies and starting points for the optimization of social advertising campaigns will be presented. Participants will receive valuable tips and tricks on Facebook Pixel, creating conversion funnels and insights for more cost-effectiveness on Facebook & Instagram Ads.

This session will be held in German, simultaneous translation will not be available.


Malte Galus, Director Digital Advertising, construktiv GmbH

Jan Starcke, Travel & Health Insurance Industry Lead, Facebook