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Event Details

ITB New Luxury Panel: Sensuality, Happiness And Luxury

Category
Marketing

Date
March 7, 2019

Time
16:00 - 16:45

Location
CityCube Berlin, Auditorium A4/A5

The tourism industry has experienced a paradigm shift: the perception of luxury has shifted from material into immaterial dimensions. What’s relevant today is space and time, remoteness and individuality, “being” instead of “having”. Tomorrow will be more about “inner experiences” – e.g. spirituality, happiness and the journey to one´s own self – rather than “external events”. The new luxury customer is looking for meaning and wisdom, significance and sensuality. Deep experiences involve all five senses and result in happiness. Luxury has reached the level of sensuality and happiness. What does this mean with regard to designing offers in the hotel and tourism industry? What will luxury products look like in the future and what design skills will be required?

Moderated by:

Marc Aeberhard, Owner, Luxury Hotel & Spa Management Ltd

Panel guests:

Katrin Herz, General Manager, Al Bustan Palace, a Ritz-Carlton Hotel

Prof. Dr. Monika Imschloß, IFH Junior-Professor of Marketing and Retailing, University of Cologne

Dr. Ha Vinh Tho, Former Program Director, Gross National Happiness Centre Bhutan, Founder, Eurasia Learning Institute for Happiness and Wellbeing