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Segments of ITB Berlin Convention 2018

In over 200 keynotes, interviews and panel debates as well as in selected workshops top decision-makers from the tourism industry and political community join recognized experts to address the core trends and issues of the following segments:

ITB Future Day

Social and economic megatrends and their impact on strategies and business models in the travel industry.

ITB Future Day - 07 March 2018


ITB Marketing & Distribution Day

Expertise for the development of marketing and distribution strategies.

ITB Marketing & Distribution Day - 08 March 2018


ITB Destination Days

Strategies and best practice examples of key tourism regions; recommendations for optimized destination management.

ITB Destination Day 1 - 07 March 2018
ITB Destination Day 2 - 09 March 2018


ITB Business Travel Forum

Valuable know-how for travel and event managers.

More information:
ITB Business Travel Forum - 08 March 2018



Valuable know-how for MICE experts.
More information:
ITB MICE Forum - 08 March 2018


ITB Workshops

Small expert groups discuss specialized topics and generate individual solutions.

ITB Workshops Day 1 - 07 March 2018
ITB Workshops Day 2 - 08 March 2018

Icon Workshops

ITB Young Professionals Day

Global travel industry trainees receive valuable career planning advice.

ITB Young Professionals Day - 07 March 2018

Icon Young Professionals Day

ITB Experts Forum Wellness

Best practice examples and the latest research data.

ITB Experts Forum Wellness - 08 March 2018



Potential and best practice examples of sustainable tourism.

ITB CSR Day - 09 March 2018


ITB eTravel World

Innovative session formats addressing the use of digital technologies and social media in marketing and distribution.

Hospitality Tech Forum, 08 March 2018, eTravel Lab
eTravel Startup Day, 09 March 2018, eTravel Stage

eTravel Stage in Hall 6.1 - 07, 08 & 09 March 2018
eTravel Lab in Hall 7.1c - 07, 08 & 09 March 2018

All information about the eTravel World can be found at


Click here for detailed information and regular updates about the convention program.

Your convention participation is already included in your ITB Berlin ticket! Learn about the latest industry trends at no additional cost.