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Convention Program 2020*

04 March 2020

05 March 2020

  • 10:45-17:45
    ITB Marketing & Distribution Day

    ITB Marketing & Distribution Day

    Expertise for the development of marketing and distribution strategies.

    CityCube Berlin, Hall A4/A5

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  • 10:45-14:50
    ITB Experts Forum Wellness

    ITB Experts Forum Wellness

    Best practice examples and the latest research data.

    CityCube Berlin, Hall A1

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  • 15:00-17:55
    ITB Tourism for Sustainable Development Day

    ITB Tourism for Sustainable Development Day

    The tourism industry has grown immensely over the last decades and is providing significant socio-economic benefits for emerging and developing economies. Tourism is now an important sector in most developing and emerging countries that contributes to economic growth, foreign exchange earnings and much needed job creation. Despite these successes, the industry does have negative impacts that require our active attention.  It is important to ensure that the positive effects of tourism for sustainable development are maximized, and that the negative impacts are kept at a minimum for often fragile destinations. Only then, we can guarantee that tourism can be used as a power of good, increase livelihoods for local communities and foster sustainable development for our partner countries.

    The ITB Tourism for Sustainable Development Day, will inquire further along these lines to learn more about the contradictions and complexities of tourism. For the 4th time it will be hosted by Germany’s Federal Ministry for Economic Cooperation and Development (BMZ) at ITB City Cube.  After the keynote hold by the parliamentary secretary of state, Norbert Barthle, a panel will consider how cooperation across various stakeholder groups is a vital prerequisite for sustainable tourism development. Renown experts and practitioners will share their insights on how successful management of tourism partnership initiatives and multi-stakeholder approaches are instrumental in creating tangible impacts for sustainable development through tourism. The second panel will discuss how sustainable tourism can be leveraged for women economic empowerment. Women and girls in our partner countries often lack access to education, suffer from gender discrimination and disadvantages on the labour markets and the workplace. Tourism is a technology and innovation driven sector that offers unique opportunities for women’s entrepreneurship. In our discussion distinguished female champions will share their perspectives on how tourism as a developmental instrument and women empowerment can contribute together to sustainable progress.

    CityCube Berlin, Hall A1

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  • 11:00-17:45
    ITB Deep Dive Sessions 2

    ITB Deep Dive Sessions 2

    Intensive professional exchange with experts in small groups. 

    CityCube Berlin, Cube Club

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  • 10:45-14:45
    ITB Business Travel Forum

    ITB Business Travel Forum

    Valuable know-how for travel and event managers.

    More information about the ITB Business Travel segment can also be found here: www.itb-convention.com/businesstravel

    Convention Hall 7.1a, Auditorium New York 1

    Mobility Politics Sustainability

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  • 15:00-17:45
    ITB MICE Forum

    ITB MICE Forum

    Valuable know-how for MICE experts.

    More information on the ITB MICE segment can also be found here: www.itb-convention.com/mice

    Convention Hall 7.1a, Auditorium New York 1

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  • 10:30-18:00
    eTravel Stage Day 2

    eTravel Stage Day 2

    Product news from the hospitality tech sector. Furthermore, focus on smart mobility, startups and news on AI & voice marketing. Also examples for TikTok in the marketing mix. Detailed descriptions of all individual events will soon be available here.

    Hall 6.1, eTravel Stage

    Marketing Hospitality Start-Up Trends

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  • 10:30-13:30
    eTravel Lab Day 2

    eTravel Lab Day 2

    News on PSD2, current studies and new ideas for successfull destination marketing offer a colourful mix of insights on the second morning in the eTravel Lab. Detailed descriptions of all individual events will soon be available here.

    Hall 7.1b, eTravel Lab

    Destination Marketing Trends

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  • 13:30-18:00
    Hospitality Tech Forum

    Hospitality Tech Forum

    What is driving the hospitality industry and what are challenges and opportunities arising from the digital transformation? Learn more at events on revenue management, marketing, sustainability and the future of the hotel industry. Detailed description of all individual events will be available here shortly.

    Hall 7.1b, eTravel Lab

    Hospitality Trends Marketing Revenue Management

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  • 11:00-17:45
    ITB Virtual Reality Lab Day 2

    ITB Virtual Reality Lab Day 2

    The ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the fields of Tourism and Marketing and gives an insight into the latest technologies, projects and trends. 

    ITB VR Lab / Hall 10.2 / Booth 108

    Virtual Augmented Reality Trends Digitalization Education

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  • 11:00-18:00
    ITB Empowerment Forum 2

    ITB Empowerment Forum 2

    The Empowerment Forum 2 is a platform for Equality & Responsibility: The focus will be on diversity issues, on gender equality, on awarding outstanding LGBT+ pioneers, awarding women in travel as well as community-bases tourism initiatives.

    Hall 19, Palais at Funkturm (fairground)

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  • 11:00-15:00
    ITB Medical Conference Day 2

    ITB Medical Conference Day 2

    Today, we have a special look on clinics and agencies. Best practices will give a first hand overview.  Specialized clinics with diverse medical areas of expertise in different parts of the world often offers better or cheaper medical treatments. How does funding agencies can be involved here? And what is about the influence of medical agencies and the clinics themselves to influence the market? 

    Hall 21b

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06 March 2020

07 March 2020

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*Please note that the program will be updated daily until the convention starts. Make sure to check back often!