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ITB Interjections – Questioning The Unquestioned At ITB

CSR, Business Travel, MICE

March 7, 2018

14:00 - 14:45

Convention Hall 7.1a, Auditorium New York 2

- powered by the Institute for Tourism and Development 

Politics as a seismograph – A new factor for travel decisions?

Increasing or decreasing bookings provide information on how tourists assess the attractiveness of destinations. This applies to holidays in Germany as well as to considerations to travel to neighboring European countries or on long-haul trips. Issues such as personal health and safety are no longer the only factors that play a role in deciding against a certain tourist destination. Of late, the political situation in a country has also played a role. The prevailing mood in favor of or against cultural diversity is subconsciously taken into consideration, and so is the persecution of minorities, their marginalization, or the unpredictable behavior of politicians. Tourists are not only price sensitive, as it is often claimed. They would also like to be able to really arrive in their destination and want to feel comfortable there.


Dr. Dietlind von Laßberg, Vice Chairwoman, Institute for Tourism and Development

Moderated by:

Andreas Stopp, Journalist, Deutschlandfunk

Panel guests:

Sören Hartmann, CEO, DER Touristik Group, Member of the Management Board at REWE Group responsible for Travel and Tourism

Prof. em. Dr. Hans Hopfinger, Chair of Cultural Geography, Catholic University of Eichstätt-Ingolstadt

Christiane Schlötzer, Deputy Feature Editor, Süddeutsche Zeitung