eTravel Stage Day 2
March 8, 2018
10:30 - 17:30
Hall 6.1, eTravel Stage
Prof. Dr. Claudia C. Brözel, Faculty of Sustainable Business Administration, University of Sustainable Development Eberswalde
Are you an OTA or an activity supplier? Do you suffer from fraudulent bookings or excessive accounting costs? Explore how a partnership between a tour operator and a software house engineered a tried and tested solution to these widespread industry problems.
Join GLP Films´ Founder and Chief Strategist, Rob Holmes, as we dissect the latest strategies in content marketing and address the travel industry’s key digital marketing challenges. Using data-driven results, we’ll look beyond the recent trends to uncover what really works in digital marketing. We’ll uncover topics like what type of content you should be producing, how to plan a successful content strategy, and ultimately, how to measure the ROI of your storytelling and content marketing campaigns. Learn from the industry’s latest case studies and best practices to see how to successfully leverage digital storytelling in your content strategy.
Rob Holmes, Founder and Chief Strategist, GLP Films
We are at the early stages of the digital revolution in travel where everything from machine learning to AI to voice, AR and VR will create a better, more personalised experience. Expedia Affiliate Network will discuss how technology is changing travel and making the world more accessible.
Alfonso Paredes, Vice President of Sales EMEA and LATAM, Expedia Affiliate Network
With artificial intelligence technology, travel marketers can personalize the travel experience from booking to post-trip in a whole new way.
Raj Balasundaram, Global Head of Solutions and Strategy, Emarsys Interactive Services GmbH
In an NDC era, a look at the journey that airlines need to go on if they want to broaden their reach, relevance and results as well as their impact on the travel supply chain (agents) and ultimately, the traveler. What does NDC mean for Travel Management Companies and their need to deliver a seamless customer experience?
What does NDC mean for Corporations and their need to deliver travel programs? What does NDC mean for airlines in delivering increased personalization and sales? And, finally, a look at the role of technology as an enabling platform.
Marcel van de Wal, Commercial Director Central Europe, Air Commerce, Travelport
This session explores how travel bloggers drive value and generate a higher Return On Investment (ROI) beyond content creation and audience engagement. Whether you are a DMO or a travel brand looking to work with travel influencers, this session will provide, through a variety of case studies, insights into the many creative partnerships and concepts that travel bloggers are developing to generate value for the tourism industry.
Impact Analytics, contract design and the management of touristic influencers in Germany and Europe. Legal security in media and labor law for first movers and imitators in the “influencer marketing” dynamic growth market.
Digital nomads travel throughout the world and get their work done on the road. Their goals and activities are determined by new parameters. The tourism industry should react by emphasizing personal experiences and open access. A field report from Poland.
Tobias Kremkau, Coworking Manager, St. Oberholz/Berlin
„Overtourism“ is currently on everyone´s lips and an increasingly hot topic also outside the cities. What’s behind all this and do DMOs and local authorities have the opportunity to counteract overtourism at an early stage?
Ina Pfingst, Senior Project Manager eLearning & Destinationmarketing, TourComm Germany
Every touristic destination or provider of touristic services knows the problem: When searching for particular keywords, the top positions of Google’s results page are occupied by large comparison portals’ offers or strong competitors. This session deals with the prospects for finding lucrative niches and the optimal positioning of one’s own offers.
Andreas Kaufmann, Owner, Die Webboxer
Since 2009, KLM has gained a reputation as pioneer in the field of social media services and campaigns. KLM has over 25 million fans and followers on various social media platforms. Through these channels, KLM receives over 130,000 mentions every week, 30,000 of which are questions or remarks. These are personally answered by more than 250 service agents, who form the world’s largest, dedicated social media team. With the use of artificial intelligence, KLM supports its service agents who are then able to answer many more questions in a shorter period of time.
Martine van der Lee, Director Social Media, KLM Royal Dutch Airlines
Learn „Faroese“ and find out about a successful case promoting a small but fascinating destination: The Faroe Islands started their own instant online translation service inspired by Google Translate.
New Topic: the audience has the choice: 1. GDPR or
2. Theft of Data
Dr. Philipp Kadelbach, Founder & Chief Legal Officer, Flightright GmbH
Airbnb has shaken up worldwide tourism and impacted travel and hospitality in unprecedented ways. But where has the platform had the most success in terms of growth and revenue? Airbnb data and analytics company AirDNA found some surprising results.
Thomas Caton, Chief Revenue Officer, AirDNA