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ITB Business Travel Forum

CSR, Business Travel, MICE

March 8, 2018

15:00 - 17:45

Convention Hall 7.1a, Auditorium New York 2


Business Travel 4.0: Dynamic, Digital, Disruptive

Digitalization, globalization, shorter and shorter innovation cycles and disruptive technologies: Business mobility is subject to powerful dynamic influences from the economy and society. That’s why know-how and concepts for Business Travel 4.0 are important components for modern travel management. The ITB Business Travel Forum, organized by the German Business Travel Association (VDR), provides insight into the working world of tomorrow and shows how the new generation will travel in the future – completely mobile, online & flexible. How Amazon’s Alexa will manage rental car bookings, as well as how disruptive business models and digital attackers have discovered business travel, will also be explained. 

Hosted by:

Hans-Ingo Biehl, Executive Director & Board Member, VDR - The German Business Travel Association


Have a look at what young people are doing and you’ll know what digitalization has to do for business travel. Employees who are completely mobile and online expect a level of flexibility, which goes well beyond travel policy and company-car hierarchies. Practical examples show how TMC and customers can face these challenges together.

Nils Neuenhüsges, Head of Purchasing – Indirect Material, Jungheinrich AG
Florian Storp, Vice President Central Europe, American Express Global Business Travel

The travel managers of the future need to give up their static role as auctioneers from the travel department and instead become pro-active innovation scouts and responsible directors within digital ecosystems. The reasons why disruptive business models and digital attackers in the business travel industry are essentially forcing a transformation will be shown by speakers with new conceptual approaches and clear, well-founded statements, without any ifs, ands or buts! As a disruptive guest in the panel: The business model for business travelers from Airbnb.

Introductory presentation:
Ludger Bals, Associate Partner, The TravelConsulting Company (TTCG)
Dr. Engelbert Wimmer, Founder & CEO, e&Co. AG

Moderated by:
Ludger Bals, Associate Partner, The TravelConsulting Company (TTCG)

Panel guests:
Christopher Bergau, Market Manager Business Travel DACH, Airbnb
Dr. Engelbert Wimmer, Founder & CEO, e&Co. AG

Visiting the booking platform, logging into the website or via an app – that’s a thing of the past! With Alexa Echo and Alexa Show, services are now easily accessible via your own voice. Europcar Germany shows how it works: Travelers can make, change, extend or cancel their bookings on demand. And Alexa also knows their personal preferences – as well as the corporate guidelines!

Marcus Scholz, Director Business Unit Corporate & Mobility Solutions, Europcar Autovermietung GmbH