ITB Business Travel Forum
CSR, Business Travel, MICE
March 8, 2018
15:00 - 17:45
Convention Hall 7.1a, Auditorium New York 2
Business Travel 4.0: Dynamic, Digital, Disruptive
Digitalization, globalization, shorter and shorter innovation cycles and disruptive technologies: Business mobility is subject to powerful dynamic influences from the economy and society. That’s why know-how and concepts for Business Travel 4.0 are important components for modern travel management. The ITB Business Travel Forum, organized by the German Business Travel Association (VDR), provides insight into the working world of tomorrow and shows how the new generation will travel in the future – completely mobile, online & flexible. How Amazon’s Alexa will manage rental car bookings, as well as how disruptive business models and digital attackers have discovered business travel, will also be explained.
Hans-Ingo Biehl, Executive Director & Board Member, VDR - The German Business Travel Association
Have a look at what young people are doing and you’ll know what digitalization has to do for business travel. Employees who are completely mobile and online expect a level of flexibility, which goes well beyond travel policy and company-car hierarchies. Practical examples show how TMC and customers can face these challenges together.
The travel managers of the future need to give up their static role as auctioneers from the travel department and instead become pro-active innovation scouts and responsible directors within digital ecosystems. The reasons why disruptive business models and digital attackers in the business travel industry are essentially forcing a transformation will be shown by speakers with new conceptual approaches and clear, well-founded statements, without any ifs, ands or buts! As a disruptive guest in the panel: The business model for business travelers from Airbnb.
Ludger Bals, Associate Partner, The TravelConsulting Company (TTCG)
Visiting the booking platform, logging into the website or via an app – that’s a thing of the past! With Alexa Echo and Alexa Show, services are now easily accessible via your own voice. Europcar Germany shows how it works: Travelers can make, change, extend or cancel their bookings on demand. And Alexa also knows their personal preferences – as well as the corporate guidelines!
Marcus Scholz, Director Business Unit Corporate & Mobility Solutions, Europcar Autovermietung GmbH