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CSR, Business Travel, MICE

March 8, 2018

10:45 - 14:45

Convention Hall 7.1a, Auditorium New York 2


What is the secret of the success of new event formats and what challenges do they face? How do new events manage to become popular and succeed within a very short time and what changes are established events currently experiencing? How does Generation Y plan and organise? Is it possible to plan and measure an event’s success? What is the secret behind successful events? The Association of Event Organisers will examine these issues at the ITB MICE Forum.

Hosted by:

Mario Schmidt, Owner, SCHMIDTfabrik-medianetwork


10:45 - 11:00

Bernd Fritzges, CEO, Verband der Veranstaltungsorganisatoren e.V., Executive Partner, fiylo International GmbH

On average a person remembers only 10 % of what they read. However, simultaneously watching and listening to a video or lecture lets that figure rise to 50 %. But if they actually participate around 90 % of information received is retained. The more a person interacts with an event the more they learn. But how can one get a conservative audience to participate?

Dr. Christina Buttler, Director Experience Development, MCI Deutschland GmbH

Creating a festive atmosphere is becoming evermore popular: organisers are increasingly dispensing with conventional and fixed concepts and instead focusing on a relaxed atmosphere and informal dialogue. What are the challenges facing a team used to conventional ways if it wants to re-invent itself? And how can a previously unknown format succeed straight away from the start? How does a ‘new’ format differ from an ‘old’ one? What tools do in part independent teams use in order to plan and efficiently organise outstanding events? Specific questions will be asked at this discussion round which will highlight new approaches for event organisers and offer valuable suggestions and tips for their work.

Moderated by:
Mario Schmidt, Owner, SCHMIDTfabrik-medianetwork

Panel guests:
Henrik Bollmann, Project Manager, Best of Events International
Christian Lohmeier, Producer, Bits & Pretzels
Hartwig von Saß, Head of Cebit Press, Deutsche Messe

The emotional appeal and vitality of an event are key to its success. Hans-Conrad Walter, an expert on cultural marketing and cultural sponsorship, explains how culture, aesthetics and immersion are elements that make visitors become one with an event, trade fair and conference, and how organisers must make it possible for their audiences to immerse themselves and become actively involved.

Hans-Conrad Walter, Founder & Managing Partner, Causales – Gesellschaft für Kulturmarketing und Kultursponsoring mbH

In the event industry monitoring success is something that is often talked about, but not followed up. According to estimates statistics exist for only 30 % of all events. However, not measuring the success of an event means not knowing if it has registered in the minds of its audience. What exactly needs to be measured, how, when and using what methods?

Prof. Dr. Hans Rück, Dean of the Tourism and Transport Faculty, University of Applied Sciences Worms