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March 06, 2019

Destinations

Keynote-Panel: Overtourism Revisited: Best Demonstrated Practices Instead Of “Business As Usual”

March 06, 2019
11:00 - 11:45 h

CityCube Berlin, Auditorium A1

Future

Keynote Executive Panel: Mega Topic: In-Destination Services

March 06, 2019
12:00 - 12:45 h

CityCube Berlin, Auditorium A4/A5

Destinations

Trend Destinations In The Luxury Market

March 06, 2019
12:00 - 12:45 h

CityCube Berlin, Auditorium A1

eTravel World

Are you ready for the future? How to level up your influencer marketing

March 06, 2019
12:30 - 13:00 h

Hall 7.1b, eTravel Lab

Work with influencers? Great. Here’s how you can do it better. From finding the right influencer to attracting the kind of traveler most compatible with your brand, Lisa Binderberger shares best practices and where the travel & tourism industry is headed in 2019 and beyond.

eTravel World

Findings From The “State Of The Travel Industry” Report

March 06, 2019
12:30 - 13:00 h

Hall 6.1, eTravel Stage

What characterizes advertising expenditures, and which distribution channels make the most sense? These and many other related questions were answered by hundreds of marketing experts around the world for the State of the Travel Industry Report.

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Destinations

Studiosus Debate: Vacationing In The Arab World: Are The Golden Years Coming?

March 06, 2019
13:00 - 13:45 h

CityCube Berlin, Auditorium A1

Deep Dive Sessions

Latin America Forum: Becoming An Instant Hit With Instagram?

March 06, 2019
14:00 - 14:45 h

CityCube Berlin, Cube Club

eTravel World

Rheinhessen: Experiencing A Destination With All Your Senses

March 06, 2019
15:00 - 15:30 h

Hall 6.1, eTravel Stage

Content marketing in tourism especially thrives on the emotionality that fascinates guests and holidaymakers both before and during their stay. But how does this really work?

Deep Dive Sessions

Mekong Tourism Forum: Film Tourism And Visual Storytelling

March 06, 2019
15:00 - 15:45 h

CityCube Berlin, Cube Club

March 07, 2019

eTravel World

Utilizing YouTube As A Distribution And Marketing Tool

March 07, 2019
12:00 - 12:30 h

Hall 7.1b, eTravel Lab

Case studies from 2018-19 highlighting how to use YouTube to improve audience engagement, boost reach and SEO. A closer look at the internal SEO within YouTube and also the SEO benefits of embedded video content.

eTravel World

From Hotel Brand To Personal Brand

March 07, 2019
13:00 - 13:30 h

Hall 7.1b, eTravel Lab

Has the growing sophistication of travellers made them all the more elusive? In a world of endless choice, the only brand that matters is the guest’s. And, it demands a hotel’s undivided attention. Join SiteMinder´s panel discussion to explore the rise of the Experience economy and the demands being placed on all players within hospitality.

Marketing

ITB CEO Interview

March 07, 2019
13:00 - 13:45 h

CityCube Berlin, Auditorium A4/A5

eTravel World

Data Science Boot Camp For Hoteliers

March 07, 2019
13:30 - 14:00 h

Hall 7.1b, eTravel Lab

This session walks hoteliers through the key data segments and techniques they can use to make smarter business decisions and apply actual intelligence to their revenue generation programs. Learn the fundamental skills of working with data sets and walk away with a data science tool kit and a game plan.

Marketing

ITB CEO Interview

March 07, 2019
14:00 - 14:45 h

CityCube Berlin, Auditorium A4/A5

Marketing

ITB CEO Interview

March 07, 2019
15:00 - 15:45 h

CityCube Berlin, Auditorium A4/A5

eTravel World

How To Increase The Return On Advertising Spend

March 07, 2019
15:30 - 16:00 h

Hall 7.1b, eTravel Lab

Learn how Melia Hotels streamlined their market strategy, scaled business and increased Return on Advertising Spend (ROAS) by 6.7% via Facebook Dynamic Ads for Travel.

eTravel World

Creating Natural Ambassadors For Travel Brands And Destinations

March 07, 2019
16:00 - 16:30 h

Hall 6.1, eTravel Stage

The session will highlight strategies and techniques to help create long- term, natural ambassadors for travel brands and destinations on a limited budget: How to identify them and establish a strong relationship. How to implement this strategy in marketing efforts. And how search strategies, communication, engagement and planning can secure optimal long-term collaboration conditions between brands/destinations and travel bloggers/influencers.

Marketing

ITB New Luxury Panel: Sensuality, Happiness And Luxury

March 07, 2019
16:00 - 16:45 h

CityCube Berlin, Auditorium A4/A5

Marketing

View Through The Keyhole: Personality Profiles Of Luxury Customers

March 07, 2019
17:00 - 17:45 h

CityCube Berlin, Auditorium A4/A5

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