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March 06, 2019

eTravel World

The Role Of Humans In The Future Of Revenue – A Story Of Magic, Intelligence And Dogs

March 06, 2019
10:30 - 11:00 h

Hall 6.1, eTravel Stage

As the world explodes in data, humans and current systems alone can’t handle the complexity of big-data analytics.

eTravel World

Data Orchestration As The Foundation Of A 360 Degree View Of Your Customer

March 06, 2019
12:00 - 12:30 h

Hall 6.1, eTravel Stage

Business models are fundamentally changing based on the experiences consumers are having with brands. And this disruption is driven by data. Understand the power in data to guide an experience and understand what consumers need!

Future

Keynote Executive Panel: Mega Topic: In-Destination Services

March 06, 2019
12:00 - 12:45 h

CityCube Berlin, Auditorium A4/A5

Future

Keynote Executive Panel: China´s Power And Global Ambitions

March 06, 2019
13:00 - 13:45 h

CityCube Berlin, Auditorium A4/A5

eTravel World

HI – How Hotel Intelligence Increases Profits

March 06, 2019
14:00 - 14:30 h

Hall 6.1, eTravel Stage

Today, faster and better decisions make the difference between business success and failure. The right data strategy and business intelligence solution is thereby an important pillar.

March 07, 2019

Marketing

ITB CEO Interview

March 07, 2019
13:00 - 13:45 h

CityCube Berlin, Auditorium A4/A5

eTravel World

Data Science Boot Camp For Hoteliers

March 07, 2019
13:30 - 14:00 h

Hall 7.1b, eTravel Lab

This session walks hoteliers through the key data segments and techniques they can use to make smarter business decisions and apply actual intelligence to their revenue generation programs. Learn the fundamental skills of working with data sets and walk away with a data science tool kit and a game plan.

eTravel World

Pre-Contractual Information – An Opportunity For Increasing Sales

March 07, 2019
13:30 - 14:00 h

Hall 6.1, eTravel Stage

Since its implementation, the pre-contractual duty to provide information has been firmly integrated into the daily work of travel agencies and tour operators. But this is not just some kind of annoying obligation – the application of the EU Package Travel Directive actually also offers numerous opportunities.

Marketing

ITB CEO Interview

March 07, 2019
14:00 - 14:45 h

CityCube Berlin, Auditorium A4/A5

Marketing

ITB CEO Interview

March 07, 2019
15:00 - 15:45 h

CityCube Berlin, Auditorium A4/A5

eTravel World

Linked Open Data In Tourism – The Open Data Hub South Tyrol As An Example

March 07, 2019
16:30 - 17:00 h

Hall 6.1, eTravel Stage

The processing of data for artificial intelligence is a key factor for tourism players. The lecture visualizes how this can be implemented using South Tyrol as an example.

eTravel World

Panel: Customer Relationship Management Masterclass

March 07, 2019
17:00 - 17:30 h

Hall 7.1b, eTravel Lab

Do you know what data you need for customer relationship management (CRM)? When to send what content to whom? How does the General Data Protection Regulation (GDPR) influence a hotels’ business? Don‘t miss out when CRM experts share their key secret sauce on how to convert better.

March 08, 2019

eTravel World

Using Big Data To Analyse Loyalty To Competing Destinations

March 08, 2019
12:00 - 12:30 h

Hall 7.1b, eTravel Lab

Presentation of a study of 22 Mediterranean destinations. Analyzing records of searches, brand strength and competitive specifics are revealed.

Destinations

ITB CEO Interview: Future Perspectives Of Individualization

March 08, 2019
13:00 - 13:45 h

CityCube Berlin, Auditorium A4/A5

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