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Irina Graf

Passion is important in any industry. It is what makes the difference between simply doing your job and truly excelling at it. And in the world of content creation, meetings and events, Irina Graf leads by example, showing that passion fuels success. 

Irina’s vision and experience have provided a foundation for success that continues to grow. She has worked in multiple sides of the MICE industry, and has also mastered the art of content creation and management, from blogging and copywriting to social media. She also loves sharing her knowledge and expertise with clients around the world. 

To get to the roots of Irina’s dedication to the MICE market, the year 2011 is particularly illustrative. That is when two career-changing events occurred: While conducting an internship in an events agency in Munich, as part of her tourism studies, Irina discovered that her passion lies within the events sector. When she won a research-based award scholarship with Regent’s University London, her career path took an exciting turn and she decided to change her fields of studies to International Events Management. That same year, she also launched her blog, The MICE Blog, which remained a side project until becoming her full-time business in 2015. Since then, it has been an exciting path as Irina has expanded her role and served an ever-growing audience. 

From the start, Irina’s vision for The MICE Blog has been to connect the global online community of event planners, while providing inspiration, education and networking opportunities, all by highlighting the industry’s best work. The response has been fantastic. Today, Irina and her blog are a trusted resource for planners and MICE industry insiders around the world. 

Irina quickly found still more ways to network. In 2014, she founded the #eventprofstalk Twitter chat, and one year later the Event Planners Talk live event series for the global events industry. To date regional events have taken place in London, Frankfurt and Berlin with the first international and multi-day conference to take place from 27-30 August 2020 in Bern, Switzerland.

The Twitter chat, which takes place every Monday evening, focuses on a single topic for each 1-hour instalment. So far, she has led more than 100 chats on themes ranging from innovation, sustainability and education to personal development and event technology. Through her innovative combination of both Twitter chats and live events, Irina has connected the online and offline communities to forge business relationships. By extending the event life cycle, she has created a source of continuing education for event professionals.

Since June 2018 Irina is the International Relations Officers at the VDVO.

Contact data

Irina Graf
The MICE Blog and Event Planners Talk
International Relations Officers, VDVO

Graf, Irina


Friday, March 6, 2020, 10.45 - 11.00
Convention Hall 7.1a, Auditorium New York 1
Friday, March 6, 2020, 11.00 - 11.45
Convention Hall 7.1a, Auditorium New York 1
Friday, March 6, 2020, 13.00 - 13.45
Convention Hall 7.1a, Auditorium New York 1