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Claudia Cramer

Claudia Cramer is a market research enthusiast with more than 12 years of extensive experience in primary market research analyzing consumer behavior around the world. After starting her career at GfK, she developed and led media and advertising research studies as a team leader in the brand & communication department of the Consumer & Retail Sector at TNS Infratest (KANTAR). Since 2016, Claudia is leading the primary market research division at Statista, which supports and consults national and international clients with a compelling set of qualitative and quantitative market research methods. Claudia particularly enjoys client projects answering questions around how macrotrends, such as digitalization, change the way consumers and businesses act.

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Claudia Cramer
Director Market Research
Statista Research & Analysis
Statista GmbH

Cramer, Claudia