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Jan Dolezal

SmartGuide app like many travel platforms offers destination specific information, which is not well supported by app stores. We would like to show a traveler who goes to Rome store listing with description and images of our guide to Rome, not a generic app that covers 400 destinations.

To make our offering more relevant, increase organic user acquisition and lower acquisition costs we came up with a technique of tiny apps that have destination specific store listing but eventually lead to the mean application

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Jan Dolezal

Dolezal, Jan


Wednesday, March 4, 2020, 16.30 - 17.00
Hall 7.1b, eTravel Lab
Thursday, March 5, 2020, 16.00 - 16.45
ITB VR Lab / Hall 10.2 / Booth 108
Friday, March 6, 2020, 16.00 - 17.00
Hall 6.1, eTravel Stage