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Michel Durrieu

Director of Tourism at the Ministry of Foreign Affairs and of Atout France from 2014 to 2017, he was also Permanent Representative of France to the World Tourism Organization and administrator of Atout France. He participated in the development of the strategy for the French destination. He is the founder and member of the Bureau of the Conference of Training for Excellence in Tourism and a founding member of the Association Goût de / Good France alongside Alain Ducasse and Guy Savoy.

For more than 23 years in the private sector, Michel Durrieu was Executive Director in Spain, Latin America and the Mediterranean region of Carlson Wagonlit Travel, the world leader in business travel management and "Meetings & Events", Marketing & e-business Director TUI Spain (member of the New Media / e-Business Board of TUI AG in Hanover) world leader in leisure tourism and Managing Director Spain and International Director of the Internet subsidiary of Nouvelles Frontières.

Foto: ©Cecile Marlier-Vila

Company description

Nouvelle-Aquitaine is the largest French region and is both diverse and surprising. If you are keen on nature, wide open spaces, vibrant cities, mythical beaches, this is the place for you ! There are 750 kms of fine sandy coastline along the Atlantic, with ports from Bayonne to La Rochelle, the 110-metre-high Dune du Pilat, islands such as Ile de Ré and Ile d’Oléron, and exceptional nature with five regional nature parks. Such diversity attracts over 32 million tourists each year and makes Nouvelle-Aquitaine the top holiday destination for the French.

Contact data

Michel Durrieu
General Director Nouvelle-Aquitaine Regional Tourist Board
Nouvelle-Aquitaine Regional Tourist Board

Durrieu, Michel


Thursday, March 5, 2020, 11.15 - 11.45
Hall 7.1b, eTravel Lab