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Event Details

Experiencing Authentic Oman: Experts And Industry Perspectives

Deep Dive Sessions

March 5, 2020

14:00 - 14:45

CityCube Berlin, Cube Club

- In cooperation with Official Partner Country ITB Berlin 2020 Oman -
  • Establishing itself as the distinctive Middle Eastern destination, Oman has witnessed remarkable transformation in its tourism industry. 
  • Two decades ago, Oman has embarked on a roadmap toward building a modern and yet an authentic tourism destination. 
  • Oman, as a destination, was welcomed warmly by the international industry for many reasons, most importantly its diverse and authentic tourism products and experiences as well as its world-leading record of safety and security. 
  • This session explores international tourism experts and leaders’ opinions and perspectives about Oman’s leading tourism products and experiences. 
  • Hearing from the industry and business representatives what they think about best-selling experiences Oman currently offers and ways to enhance Oman’s position as the essence of Arabian experiences within a fairly competitive and challenging region. 
Introductory presentation:

Salem Adi Al Mamari , Director General of Tourism Promotion, Ministry of Tourism, Oman

Moderated by:

Dr. Hamed Almuhrzi, Department of Tourism, College of Arts and Social Sciences, Sultan Qaboos University

Panel guests:

Abdulkarim Albalushi, Assistant Director of Sales, W Muscat, Oman

Laurent Recoura, SVP Sales, Oman Air

Ralph Schiller, CEO, FTI