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Visit Saudi And Lonely Planet In Conversation: Charting A New Tourism Destination

Deep Dive Sessions

March 4, 2020

12:00 - 12:45

CityCube Berlin, Cube Club

  • Saudi Arabia’s tourism offering and growth strategy
  • The opportunity – for businesses, for tourists, for Saudis
  • Inclusive growth – building tourism ecosystems that empower communities
  • The role of international partners such as Lonely Planet
Moderated by:

Andreas Stopp, Head of Journals and Media / Travel, Deutschlandfunk (German Radio)

Panel guests:

W. Bryon Broich, CFO, Lonely Planet

Fahd Hamidaddin, Chief of Investment, Strategy & Tourism Marketing, Saudi Commission for Tourism & National Heritage (SCTH)