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Creating "Micro Moments" To Boost Attendee Engagement At Events


March 6, 2020

14:00 - 14:45

Convention Hall 7.1a, Auditorium New York 1

  • Micro is defined as ‘extremely small’. How can event planners relate this growing trend to the events industry? 
  • What ‘micro’ has to do with changing attendee needs and expectations from an event?
  • At what stages of the event can micro moments boost attendee engagement, are these pre, during or after the event, and how?
  • Can organizers integrate micro moments throughout the entire customer journey or only at the physical event to boost attendee engagement?
  • How can event professionals create a series of micro-experiences at their events to maintain high attendee engagement at all times?
  • Examples of micro moments will be shared

Kevin Jackson, Director of Ideas and Innovation, The Experience is the Marketing