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Event Details

Business Case Sustainability: Fact Or Fiction?


March 6, 2020

14:00 - 14:45

CityCube Berlin, Hall A1

  • Is the business case of sustainability all about efficiency, and thus cost-savings? 
  • Where is the added value of sustainability in travel, tourism and hospitality and are consumers going for it? 
  • What are the best ways to move forward? 
  • To invest in initially more-expensive buildings and sustainable operations that eventually lead to dramatically-low costs and a higher yield? 
  • To reap the low-hanging fruits, creating substantial savings to fund advanced technologies down the road? 
  • Or to spread sustainability efforts across the value network, creating a new business model that is attractive to travelers?
Moderated by:

Eric Ricaurte, Founder, Greenview

Panel guests:

Randy Durband, CEO, GSTC

Karina O’Gorman, Head of CR EMEAA, InterContinental Hotels Group

Brian Young, Managing Director EMEA, G Adventures