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Event Details

Travel Experiences Of The Future: Tailored, Data-Based, Relevant


March 6, 2020

11:00 - 11:45

CityCube Berlin, Hall A4/A5

  • Standardized mass products: increasingly banal and interchangeable.
  • Expectations of the modern customer: tailored travel offers, enriching experiences, personal experiences.
  • Success factors: innovative technologies, intelligent use of customer data, deep customer insights.
  • Best practices for unique travel experiences and relevant travel offers.
  • In the future: Will┬áthe destination still play a role or will experiences dominate the travel decision?
Moderated by:

Florence Kaci, Director, Business Development Europe and Africa, European Market Specialist, Phocuswright Inc

Panel guests:

Traci Mercer, Senior Vice President, Global Lodging Ground & Sea, Sabre Travel Network

Andy Owen-Jones, Co-Founder & CEO, bd4travel

Björn Vöhl, Senior Director Market Management DACH & Nordics, Expedia Group