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Event Details

ITB Deep Dive Sessions 1

Deep Dive Sessions

March 4, 2020

11:00 - 17:45

CityCube Berlin, Cube Club

Intensive professional exchange with experts in small groups. 

Hosted by:

Prof. Dr. Anna Klein, IUBH University of Applied Sciences Munich, Vice President, DGT e.V.


  • The 4th Mekong Tourism Forum at ITB Berlin focuses on Visual Storytelling and Film Tourism, bringing the highlights of the recent Asia Destination Film Forum in Bangkok to ITB Berlin. 
  • Today, tourists are more experienced and are looking for new destinations and new experiences. 
  • Numerous films have inspired millions to visit destinations. Especially in recent years, there has been a growing phenomenon that tourists visit destinations featured in films and user-generated social media video clips. 
  • Learn how to celebrate sustainable tourism promotion and marketing via inspiring visual storytelling. 

Moderated by:
Daniela Wagner, Director for Europe, Middle East and Africa, Pacific Asia Travel Association (PATA)

Panel guests:
Rob Holmes, Founder & Chief Strategist, GLP Films
Nick Ray, Author, Lonely Planet, Producer & Director, Hanuman Films Cambodia
Jens Thraenhart, Executive Director, Mekong Tourism Coordinating Office

  • Saudi Arabia’s tourism offering and growth strategy
  • The opportunity – for businesses, for tourists, for Saudis
  • Inclusive growth – building tourism ecosystems that empower communities
  • The role of international partners such as Lonely Planet

Moderated by:
Andreas Stopp, Head of Journals and Media / Travel, Deutschlandfunk (German Radio)

Panel guests:
W. Bryon Broich, CFO, Lonely Planet
Fahd Hamidaddin, Chief of Investment, Strategy & Tourism Marketing, Saudi Commission for Tourism & National Heritage (SCTH)

  • How to capture travelers´ attention. 
  • Find out what makes videos on YouTube stand out and how they are different from traditional TV content. 
  • In this masterclass, we´ll share the latest insights and best practices on how to create successful content for YouTube, home to over 2 billion monthly logged-in people.

Julika Gohla, Video Lead Creative, Google

  • Impact Tourism is a community based travel experience where the traveler gets to experience the rich culture and heritage of a region in addition to positively contributing to the development of the host communities, thereby leaving behind a legacy of their journey.
  • This form of tourism creates new destinations for the lesser known regions of the earth, bringing direct economic benefits through the travelers visiting the area. 

Introductory presentation:
Jaideep Bansal, Chief Operating Officer, Global Himalayan Expedition

Moderated by:
Soity Banerjee, Project Editor, Outlook Responsible Tourism Initiative

Panel guests:
Dr. Mario Hardy, CEO, PATA
Fiona Jeffery OBE, Founder & Chairman, Just a Drop
Paras Loomba, Founder & CEO, Global Himalayan Expedition

Please note: This session is in German!

Prof. Dr. Harald Pechlaner, Chair of Tourism, Catholic University of Eichstätt-Ingolstadt, AIEST (International Association of Scientific Experts in Tourism)
Prof. Dr. Jürgen Schmude, Professor for Economic Geography and Tourism Research, Ludwig-Maximilians-University Munich, President, DGT e.V.

Moderated by:
Dr. Julia Offe,

J. Christian Benninghaus, Teacher, Gymnasium Marienthal, Energy Consulting Teacher, Landesinstitut Hamburg
Andreas Kötter, Advanced Business Manager T&I, Altran Germany
Kathrin Viergutz, Traffic Engineer & Research Assistant at the Institute of Transportation Systems Technology, German Aerospace Center (DLR)

-In Cooperation with Statista-

  • Digital Tourism: Status Quo and Trends
  • Customer wishes for tailor-made offers and individual approach.
  • Best practice examples in tourism and secrets of success of pioneers.
  • What can the travel industry learn from others: Retail - Millennials Shopping Behavior.

Claudia Cramer, Director Market Research, Statista Research & Analysis, Statista GmbH