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ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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March 04, 2020


ITB CEO Interview: The Future Of Hospitality Will Be Hosted

March 04, 2020
14:00 - 14:45 h

CityCube Berlin, Hall A4/A5

  • As more and more Gen Z travelers follow on the heels of millennials and increasingly tilt the scales away from standardized travel toward authentic experiences, the brands that succeed will be those that invest in personal hosting, unique design, and genuine roots in their local communities.

March 05, 2020

eTravel World

Games People Play: Sustainable Ways To Explore The Destination Nouvelle-Aquitaine

March 05, 2020
11:15 - 11:45 h

Hall 7.1b, eTravel Lab

  • Best Case: How to use geocaching to support a sustainable tourism?
  • With more than 720,000 players in 2018, "Terra Aventura" has won the hearts of many tourists

Virtual Reality

Time Travel with Virtual Reality – Re-experience Urban History

March 05, 2020
12:00 - 12:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • VR-based time travel as a new gateway to the past of cities and regions
  • Historical venues and environments are digitalised and can be experienced emotionally by means of VR in combination with multi-sensory feedback elements
  • TimeRide as the world’s first business case of a VR major attraction in the culture and leisure sector

March 06, 2020


ITB International MICE Forum

March 06, 2020
10:45 - 14:45 h

Convention Hall 7.1a, Auditorium New York 1


Travel Experiences Of The Future: Tailored, Data-Based, Relevant

March 06, 2020
11:00 - 11:45 h

CityCube Berlin, Hall A4/A5

  • Standardized mass products: increasingly banal and interchangeable.
  • Expectations of the modern customer: tailored travel offers, enriching experiences, personal experiences.
  • Success factors: innovative technologies, intelligent use of customer data, deep customer insights.
  • Best practices for unique travel experiences and relevant travel offers.
  • In the future: Will the destination still play a role or will experiences dominate the travel decision?

Deep Dive Sessions

ITB Market Research: Future of Travel 2040?

March 06, 2020
16:00 - 16:45 h

CityCube Berlin, Cube Club

  • As the climate emergency unfolds and the 2030 deadline for the Sustainable Development Goals passes, Euromonitor International asks what will the future of travel be in 2040?
  • Join us to fast forward to the future to consider the potential impact of drivers like geopolitics, demographics, technology, sustainability and consumer values on destinations and travel brands. 
  • Assessing the impact of megatrends also helps to take a long term view of potential disruptors to the status quo.  
  • What will consumers of 2040 look for in travel experiences? How will the path to purchase change and where should suppliers focus their efforts? How will lodging, transport, distribution and payments change in terms of customer experience and service delivery? 
  • Euromonitor International will pose these bold questions to help steer a path through the unknown by focusing on what is more certain.


Creative Tourism - The New Multi-Tool Of The Tourism Industry

March 06, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A1

  • How can creative tourism help solve externalities of the tourism industry, as well as create a value chain for the territories?
  • Practical cases from destinations around the world will highlight the role of creative tourism in enhancing unseasonality, intangible heritage recovery, community empowerment, social cohesion, resilience and economic growth, among other areas. 
  • A session to feel inspired!