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ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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March 04, 2020

Deep Dive Sessions

Google Masterclass: Unskippable: Travel Videos People Just Love To Watch On YouTube

March 04, 2020
13:00 - 13:45 h

CityCube Berlin, Cube Club

  • How to capture travelers´ attention. 
  • Find out what makes videos on YouTube stand out and how they are different from traditional TV content. 
  • In this masterclass, we´ll share the latest insights and best practices on how to create successful content for YouTube, home to over 2 billion monthly logged-in people.

March 05, 2020

eTravel World

Tiktok – A New Craze In The Tourism Tool Box

March 05, 2020
15:30 - 16:00 h

Hall 6.1, eTravel Stage

  • TikTok is the trend platform of the year for many and is considered the latest must-have app. No wonder: 5.5 million Germans already use TikTok every month and they spend about 50 minutes a day in the app.
  • So is it worthwhile for tourism marketers to take a closer look at TikTok? We show how tourism players can use TikTok in their marketing mix.
  • Find out by means of case studies which possibilities the app offers to reach more than Generation Z and to build up a close customer relationship.

eTravel World

Zero Friction Future With Facebook

March 05, 2020
17:30 - 18:00 h

Hall 6.1, eTravel Stage

  • Friction is one of the biggest threat to businesses today as consumer expectations continue to rise with the pace of technology
  • Danger of frictional losses is increasing, as the customer journey is often very fragmented
  • Learn from Facebook about their vision of a Zero Friction future and how consumers engage with travel brands on their platforms

March 06, 2020


ITB International MICE Forum

March 06, 2020
10:45 - 14:45 h

Convention Hall 7.1a, Auditorium New York 1

Deep Dive Sessions

Keynote: Thumbstopping: The Case To Make More Content That Moves, Sings, And Smiles

March 06, 2020
11:00 - 11:45 h

CityCube Berlin, Cube Club

Key Insights:

  • Unpack the Four C’s of Communication and how they manifest into three desirable results that benefits brands and audiences together.
  • Create content that adds value to your audiences – rather than adding to the noise of social media feeds.
  • Video and voice are today’s dominate mediums for messaging, yet they are underutilized by most brands and agencies.  


  • How to use different types of content to capture attention and drive engagement with your audience.
  • Understand the differences between social media posts and stories, or snaps and TikToks, and when to use them.
  • Know which mobile apps and tools you can start using immediately to create videos, voice, and personalized content. 

Virtual Reality

Unleashing the Full Potential of Digital Reality Experiences for Tourism Marketing

March 06, 2020
11:00 - 11:45 h

ITB VR Lab / Hall 10.2 / Booth 108

  • How to empower tourism marketing with augmented reality experiences
  • How to boost Social Media communications with augmented reality
  • Latest augmented and mixed reality use cases in tourism marketing

eTravel World

Listen Up! Podcast As Part Of The Ecommerce Strategy

March 06, 2020
14:00 - 15:00 h

Hall 6.1, eTravel Stage

  • Introduction keynote from Spotify
  • What are the advantages of podcasts?
  • Earned, paid, owned. How do I find out if podcasts are worthwhile in my marketing mix?
  • Experience: How do you ensure sufficient information and entertainment value


Instagram, Influencers & Co: The Underestimated Challenge For Destinations

March 06, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A4/A5

  • Through Instagram and Facebook dynamic experiences that engage with travelers can be created.
  • Photos and videos are used to tell the visual story of a destination. 
  • Social advertising platforms add context to images through Instagram Stories, video, or geo-tagging locations.
  • Travelers are provided with a more unique, inspirational experience as they dream. 
  • Learn how to drive engagement and how to turn this inspiration into bookings.
  • What role do Influencers play?

March 07, 2020

eTravel World

Social Media Marketing

March 07, 2020
13:00 - 14:00 h

Hall 6.1, eTravel Stage

  • Which social media channels are useful in the tourism sector to gain more awareness and homepage?
  • The channels Facebook, Instagram, Pinterest and Blog are specifically addressed.
  • What are the optimal social media contents?
  • Which social media channels make individual sense for my offer?