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March 04, 2020
ITB Virtual Reality Lab Day 1
March 04, 2020
10:00 - 17:45 h
ITB VR Lab / Hall 10.2 / Booth 108
The ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the fields of Tourism and Marketing and gives an insight into the latest technologies, projects and trends.
VR Trends In Tourism - Status Quo, Outlook & Opening Of The VR Lab
March 04, 2020
12:00 - 12:45 h
ITB VR Lab / Hall 10.2 / Booth 108
Session in German only!
Vacation Rental Management Has Never Been Easier – Chatbots, Your Virtual Host
March 04, 2020
12:30 - 13:00 h
Hall 6.1, eTravel Stage
- Learn how you can save time by automating communication
- It’s easy to provide hassle free access to information and recommendations
- Understand how to eliminate guest frustration and improve the online ranking
- Enhance the guest stay by curating a local experience
Holiday in the Matrix? How AR & VR are revolutionising travel.
March 04, 2020
13:00 - 13:45 h
ITB VR Lab / Hall 10.2 / Booth 108
Session in German only!
Online Instead Of Offline: Innovative Training Solutions Through Virtual Realities
March 04, 2020
14:00 - 14:45 h
ITB VR Lab / Hall 10.2 / Booth 108
Session in German only!
The Future of Travel Media Consumption
March 04, 2020
15:00 - 15:45 h
ITB VR Lab / Hall 10.2 / Booth 108
- Why and how Virtual Reality will be the future of travel media consumption.
- The fundamental goals of travel media
- What does VR make better than any form of media in human history?
- Why VR will be the centre of digital media.
How Digital Are German Destinations?
March 04, 2020
16:00 - 16:30 h
Hall 6.1, eTravel Stage
- Presentation of a survey of 420 tourism organisations, carried out in 2019 in cooperation with the DTV, on the status quo of the implementation of "digitisation" in companies and destinations.
- Insights into the implementation of technology (chatbots, AR, VR, WLAN etc)
- Marketing tools (APPs, social media etc.)
- Processes (AGs, management tools, etc.)
- Obstacles and training needs
March 05, 2020
ITB Virtual Reality Lab Day 2
March 05, 2020
10:00 - 17:45 h
ITB VR Lab / Hall 10.2 / Booth 108
The ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the fields of Tourism and Marketing and gives an insight into the latest technologies, projects and trends.
Time Travel with Virtual Reality – Re-experience Urban History
March 05, 2020
12:00 - 12:45 h
ITB VR Lab / Hall 10.2 / Booth 108
- VR-based time travel as a new gateway to the past of cities and regions
- Historical venues and environments are digitalised and can be experienced emotionally by means of VR in combination with multi-sensory feedback elements
- TimeRide as the world’s first business case of a VR major attraction in the culture and leisure sector
Virtual Reality Training For The Travel Market – Huge Step Forward In Fulfilling Digital Transformation
March 05, 2020
13:00 - 13:45 h
ITB VR Lab / Hall 10.2 / Booth 108
- How powerful e-learning technology motivates travel employees through learning and engagement.
- Showcasing 360 real-life scenarios and situations.
- Fulfilling sustainablity goals in a cost-effectivite way
Virtual Helsinki - Rethinking Destination Experience
March 05, 2020
14:00 - 14:45 h
ITB VR Lab / Hall 10.2 / Booth 108
- Rapidly Changing Customer Behavior as a Game Changer
- Virtual Reality in Sustainable Destination Management
- Key Elements of Virtual Reality – Elevated Experiences, Accessibility, Empathy and Equality
Managing Overtourism with Next-Generation Guides
March 05, 2020
16:00 - 16:45 h
ITB VR Lab / Hall 10.2 / Booth 108
- Overtourism suffocates historical centers of popular European cities.
- The situation is getting worse every year as more people travel and most of them Google out the same top 10 places to visit. Mayors and DMOs are desperate and even consider restricting access.
- Fortunately, technology can help. Personalization based on big data analysis and AI recommends different top places to visit for every tourist based on their interests. Engaging content enriched by AR experiences makes places outside of the city center appealing for tourists to explore. Guiding tourists smartly can reduce overtourism by 30% while improving satisfaction.
March 06, 2020
ITB Virtual Reality Lab Day 3
March 06, 2020
10:00 - 17:45 h
ITB VR Lab / Hall 10.2 / Booth 108
The ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the fields of Tourism and Marketing and gives an insight into the latest technologies, projects and trends.
Unleashing the Full Potential of Digital Reality Experiences for Tourism Marketing
March 06, 2020
11:00 - 11:45 h
ITB VR Lab / Hall 10.2 / Booth 108
- How to empower tourism marketing with augmented reality experiences
- How to boost Social Media communications with augmented reality
- Latest augmented and mixed reality use cases in tourism marketing
VR And AR For The Digitalization Of The Tourism Industry – An Opportunity For More Sustainability
March 06, 2020
13:00 - 13:45 h
ITB VR Lab / Hall 10.2 / Booth 108
Session in German only!
VR Lab Goes ETravel World
March 06, 2020
16:00 - 17:00 h
Hall 6.1, eTravel Stage
- The ITB Virtual Reality Lab in Hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the tourism and marketing sector.
- As the grand finale of eTravel World, suppliers on the eTravel Stage will report on their products in a user-oriented way
- Q&A and exchange of experience with interested trade visitors