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ITB Berlin Convention 2020 is cancelled.

Detailed information can be found here.

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March 04, 2020


ITB Keynote Panel: The Future Of The Tourism Industry In Times Of Digital Disruption, Climate Emergency, And Thomas Cook & Co

March 04, 2020
12:00 - 12:45 h

CityCube Berlin, Hall A4/A5

  • Disruptive technological developments, unmistakable climate crisis, bankruptcies like Thomas Cook, geopolitical trouble spots and threatening world recession, dramatic overtourism and much more. 
  • The global tourism industry in times of the perfect storm. 
  • What structural changes are to be expected in the European and global tourism industry? 
  • What will digital technologies achieve in the travel distribution of the future and how will artificial intelligence develop? 
  • How will people travel in the future and what role will sustainability play?

eTravel World

Vacation Rental Management Has Never Been Easier – Chatbots, Your Virtual Host

March 04, 2020
12:30 - 13:00 h

Hall 6.1, eTravel Stage

  • Learn how you can save time by automating communication
  • It’s easy to provide hassle free access to information and recommendations
  • Understand how to eliminate guest frustration and improve the online ranking
  • Enhance the guest stay by curating a local experience


Personalization And Artificial Intelligence – Inspire Your Participants!

March 04, 2020
13:00 - 13:45 h

Convention Hall 7.1a, Auditorium New York 1

  • How can event participants be inspired over and over again?
  • Which technologies are well suited to survive in the battle for participants?
  • How can artificial intelligence help to use valuable participant information in such a way that they contribute to the long-term success of an event?

eTravel World

Next Level Guest Communication - Getting Ready For The Future Of Conversational AI In Hospitality

March 04, 2020
14:30 - 15:00 h

Hall 6.1, eTravel Stage

  • The state of chatbots & voice bots
  • good use cases in hospitality and travel today
  • outlook on how the technology will further evolve and impact the industry


Better City Life Through Smart Tourism

March 04, 2020
15:00 - 15:45 h

CityCube Berlin, Hall A1

  • How to create a competitive advantage for attractive and livable urban destinations
  • The disruptive power of mobile applications, technology, big data, augmented reality and new social media bears a lot of chances for destinations and tour operators to create a new visitor experience.
  • Becoming a smart urban destination requires a well thought and integrated approach.
  • The World Tourism Cities Federation (WTCF) has just recently released the “Global Report on Smart Tourism in Cities” sharing the results of a comprehensive research on smart tourism in urban destinations.
  • This panel aims at providing a platform for learning about the outcome and conclusions made in the WTCF research.
  • At the same time, it intends to give all stakeholders a stage to share their experiences in implementing smart initiatives and use technology as a tool to create extraordinary experiences and enable visitors to better enjoy their stay in a destination.


ITB Executive Panel: Future Air And Ground Mobility

March 04, 2020
16:00 - 16:45 h

CityCube Berlin, Hall A4/A5

  • We´re already experiencing traffic collapses and massive environmental damage caused by unsustainable mobility systems today.
  • Traffic systems in a state of upheaval: Flying cars and passenger drones, mobility platforms and the digital revolution, the renaissance of buses and trains - we are entering a new mobility age.
  • What can urban aviation, artificial intelligence and digital platforms achieve and what are the limitations?
  • What will passenger traffic look like in the future on the ground and in the air?
  • What are the consequences for business and leisure tourism?
  • What should countries, cities and rural areas do now to make transport systems fit for the future?


Outlook Keynote: Artificial Intelligence, Big Data, Robotics & Co – A Blessing Or Curse For Mankind?

March 04, 2020
17:00 - 17:45 h

CityCube Berlin, Hall A4/A5

  • A look beyond the tourism industry at the mega trend of our time. 
  • Potentials and challenges for economy and society. 
  • What are the risks and are they manageable? 
  • Outlook: Digitalization in the future

March 05, 2020


ITB Executive Interview: Amazon Web Services And Travel

March 05, 2020
14:00 - 14:45 h

CityCube Berlin, Hall A4/A5

  • What do Expedia, Airbnb, Korean Air, Qantas, Best Western and Choice Hotels all have in common? They’re all building their business on AWS.
  • Amazon’s growth trajectory has resulted in the creation of enormous digital and infrastructure assets, most notably Amazon Web Services (AWS) and many travel and hospitality companies are leveraging AWS to help enhance their customer experiences and increase operational efficiency
  • David Peller leads global teams across the Travel, Hospitality, Transportation and Logistics Industries. 
  • His insight and experience will make this session a conference highlight.

eTravel World

Urban Tourist Mobility: The Future Of Sightseeing In Cities

March 05, 2020
14:30 - 15:00 h

Hall 6.1, eTravel Stage

  • Electric scooters became legal in Germany in 2019. Tourists adopted them quickly, how will this change sightseeing in the coming years?
  • Autonomous vehicles such as self driving cars - when are they coming and what will this mean for vehicle based sightseeing 
  • A look at early autonomous sightseeing vehicle designs, including those operating today or at concept stage
  • Feedback from early customer experience trials. Will customers want these new vehicles?

eTravel World

Alexa, Where Are We Going? & The Hot Chair: Sleeping With The Enemy

March 05, 2020
17:00 - 17:30 h

Hall 6.1, eTravel Stage

  • Short lecture about intelligent personal assistants and their importance for tourism. What can the language assistants do and what not (yet)? How reliable and helpful is the communication in human language with the disruptive software
  • The hot seat: Sleeping with the Enemy Those who voluntarily bug their homes and offices give up all privacy. Or is this fear of Alexa, Cortana, Siri & Co. exaggerated? We talk turkey

March 06, 2020

Deep Dive Sessions

Voice Commerce: Selling Travel And Hotel Rooms Via Amazon Alexa And Google Assistant

March 06, 2020
12:00 - 12:45 h

CityCube Berlin, Cube Club

  • Language as the human-computer interface of the future.
  • What is the potential in the travel industry?
  • How voice commerce works in hotel room bookings. 
  • What are the advantages? And how do we create customer acceptance? 
  • Lessons learned from Prizeotel. 
  • Tips for a target-oriented dialogue design.

eTravel World

AI Meets Paradise: How Jamaica Boosts Tourism Using State Of The Art Technologies

March 06, 2020
15:30 - 16:00 h

Hall 6.1, eTravel Stage

  • Power of Big Data: unlocking potential of a Destination through a holistic analysis of Data Insights.
  • AI and Digital Advertising: reaching a right person, with a right message, in a right moment of time.
  • Interplay of Big Data and Digital Advertising: converting incremental visitors to a Destination and maximizing revenues.

eTravel World

The Age Of Artificial Intelligence: Opportunities And Challenges For Tourism

March 06, 2020
16:30 - 17:00 h

Hall 7.1b, eTravel Lab

  •  Application fields of artificial intelligence
  •  Best practice examples in tourism
  • Recommended action for tourism stakeholders
  • Outlook for the future