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Event Search
Search result (19 matches)
March 04, 2020
Future
ITB Co-Creators Keynote: WE Are Shaping The Future!
March 04, 2020
11:00 - 11:45 h
CityCube Berlin, Hall A4/A5
- The future of society, economy and tourism.
- Which trends, technologies and developments do you need to know and know how to combine in order to be successful in the future?
- Premiere highlight: The innovative, interactive Creators format. YOU are shaping the future with voting cards.
- Experience how the global tourism industry sees the future and wants to actively shape it.
- Vote with us and influence the future scenarios that are being demonstrated.
Destinations
Keynote Panel: Re-thinking Tourism Success: Managing Destinations For Sustainable Growth
March 04, 2020
11:00 - 11:45 h
CityCube Berlin, Hall A1
- Exclusively at ITB: the new OECD report "Tourism Trends and Policies 2020"
- Costs and benefits of tourism for destinations.
- Implications of sustainable tourism growth.
- Valuable insights into international best practice examples.
- How to spread the benefits of tourism more efficiently, enhance connectivity, mainstream sustainable policies and practices, leverage technology as a tool for destination management, and better measure the territorial dimension of tourism.
- On the panel: tour operators from key source markets, rural and urban tourism destinations in Europe and Asia.
Young Professionals
Keynote: Rebellisch gesund - Healthy Life Hacks für deinen Karriere-Boost!
March 04, 2020
11:00 - 11:45 h
Hall 11.1, Young Professionals Stage
MICE
Success Factor Participant Experience – For Events That Inspire Their Target Group
March 04, 2020
11:00 - 11:45 h
Convention Hall 7.1a, Auditorium New York 1
- What are future meeting scenarios?
- What can digital and analog interaction look like?
- What types of participants are there?
- How can event participants be involved successfully?
- What are the most important research results from the "Future Meeting Space" project?
Future
ITB Keynote Panel: The Future Of The Tourism Industry In Times Of Digital Disruption, Climate Emergency, And Thomas Cook & Co
March 04, 2020
12:00 - 12:45 h
CityCube Berlin, Hall A4/A5
- Disruptive technological developments, unmistakable climate crisis, bankruptcies like Thomas Cook, geopolitical trouble spots and threatening world recession, dramatic overtourism and much more.
- The global tourism industry in times of the perfect storm.
- What structural changes are to be expected in the European and global tourism industry?
- What will digital technologies achieve in the travel distribution of the future and how will artificial intelligence develop?
- How will people travel in the future and what role will sustainability play?
Destinations
Keynote Panel: Responsible Tourism Destinations: Roadmap To A “High Ambition Scenario”
March 04, 2020
12:00 - 12:45 h
CityCube Berlin, Hall A1
-In Cooperation with UNWTO-
- According to the UNWTO/ITF report on “Transport-related CO2 emissions of the tourism sector – Modelling Results”, under the current ambition scenario, a total of 1,998 million tonnes of transport-related CO2 will be attributable to tourism by 2030, representing an increase of 25% over 2016.
- The discussion of this high-level panel will build on the commitment of the tourism sector to advance towards a climate high ambition scenario in line with the goals of the Paris Agreement, as expressed during the COP25 official side-event “Transforming Tourism for Climate Action”.
- Policy makers, destinations and industry leaders will explain their leading commitments to transform tourism and aim to support a “high ambition scenario” of climate action in tourism.
eTravel World
TTA Forum
March 04, 2020
14:00 - 18:00 h
Hall 7.1b, eTravel Lab
How is the third-largest segment in the travel industry developing? The challenges for in-destination experiences include marketing, revenue management, software selection and much more. Panel discussions, keynotes and current cases will provide information on where the journey is heading. Detailed descriptions of all individual events will soon be available here.
eTravel World
What Drives The Industry In 2020
March 04, 2020
14:10 - 15:00 h
Hall 7.1b, eTravel Lab
Keynote and subsequent panel discussion with industry experts.
eTravel World
Actions Speak Louder Than Words - In-Destination Sustainability Focus
March 04, 2020
15:00 - 15:30 h
Hall 7.1b, eTravel Lab
- Keynote: Overtourism – How Local Tour Operators can Tackle Destination Challenges
- Best case presentations
- Discussion with Q&A
eTravel World
Corporate Startup - A Success Story For The Travel Industry?
March 04, 2020
16:30 - 17:00 h
Hall 6.1, eTravel Stage
- Advantages and disadvantages of a Corporate Startup
- Learnings from two years PiNCAMP powered by ADAC
- milestones
Future
Outlook Keynote: Artificial Intelligence, Big Data, Robotics & Co – A Blessing Or Curse For Mankind?
March 04, 2020
17:00 - 17:45 h
CityCube Berlin, Hall A4/A5
- A look beyond the tourism industry at the mega trend of our time.
- Potentials and challenges for economy and society.
- What are the risks and are they manageable?
- Outlook: Digitalization in the future
March 05, 2020
Deep Dive Sessions
Keynote Panel: Experiencing Sustainability: Tourism As An Opportunity For Destinations - The Wise Dodo In Mauritius
March 05, 2020
11:00 - 11:45 h
CityCube Berlin, Cube Club
- The Wise Dodo Mauritius pilot project: Innovative sustainable product development that inspires tourists and addresses local social and environmental challenges
- Paradigm shift in tourism: positive influence of travel vs. reduction of negative impacts - from the ecological footprint to the handprint
- Sustainability thought positively: experience and enthusiasm instead of renunciation and avoidance.
- With united forces to the goal: unprecedented cooperation of tour operators, hotel industry, destination agencies and politics
eTravel World
Revenue Management: Keynote, Best Cases And Panel
March 05, 2020
14:10 - 15:00 h
Hall 7.1b, eTravel Lab
- Keynote by Profiter: High costs and low sustainability of online distribution. How inventory management AI can help
- Best case presentations followed by a panel discussion:
- The future of pricing in the hotel industry
- What is the future role of a revenue manager?
- What can revenue management solutions achieve today and where do hoteliers need experience and local knowledge?
- How is the online distribution mix developing?
Sustainability
ITB Tourism for Sustainable Development Day
March 05, 2020
15:00 - 17:55 h
CityCube Berlin, Hall A1
eTravel World
Tiktok – A New Craze In The Tourism Tool Box
March 05, 2020
15:30 - 16:00 h
Hall 6.1, eTravel Stage
- TikTok is the trend platform of the year for many and is considered the latest must-have app. No wonder: 5.5 million Germans already use TikTok every month and they spend about 50 minutes a day in the app.
- So is it worthwhile for tourism marketers to take a closer look at TikTok? We show how tourism players can use TikTok in their marketing mix.
- Find out by means of case studies which possibilities the app offers to reach more than Generation Z and to build up a close customer relationship.
March 06, 2020
CSR
Keynote: Climate Change, Global Warming, Weather Extremes: Status Quo And Constraints To Action
March 06, 2020
11:00 - 11:45 h
CityCube Berlin, Hall A1
- A hot summer and concerning climate reports: To continue on will lead into the abyss.
- How can we still prevent the climate emergency?
- Which measures to contain global warming and climate change are effective?
- Which policy measures are unavoidable and to be expected?
- To what extent is the global tourism industry affected?
- Hans Joachim Schellnhuber, the world´s leading climate researcher, explains the status quo and the need for action.
Deep Dive Sessions
Keynote: Thumbstopping: The Case To Make More Content That Moves, Sings, And Smiles
March 06, 2020
11:00 - 11:45 h
CityCube Berlin, Cube Club
Key Insights:
- Unpack the Four C’s of Communication and how they manifest into three desirable results that benefits brands and audiences together.
- Create content that adds value to your audiences – rather than adding to the noise of social media feeds.
- Video and voice are today’s dominate mediums for messaging, yet they are underutilized by most brands and agencies.
Takeaways:
- How to use different types of content to capture attention and drive engagement with your audience.
- Understand the differences between social media posts and stories, or snaps and TikToks, and when to use them.
- Know which mobile apps and tools you can start using immediately to create videos, voice, and personalized content.
eTravel World
Listen Up! Podcast As Part Of The Ecommerce Strategy
March 06, 2020
14:00 - 15:00 h
Hall 6.1, eTravel Stage
- Introduction keynote from Spotify
- What are the advantages of podcasts?
- Earned, paid, owned. How do I find out if podcasts are worthwhile in my marketing mix?
- Experience: How do you ensure sufficient information and entertainment value