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ITB Keynote Panel: The Future Of The Tourism Industry In Times Of Digital Disruption, Climate Emergency, And Thomas Cook & Co


March 4, 2020

12:00 - 12:45

CityCube Berlin, Hall A4/A5

  • Disruptive technological developments, unmistakable climate crisis, bankruptcies like Thomas Cook, geopolitical trouble spots and threatening world recession, dramatic overtourism and much more. 
  • The global tourism industry in times of the perfect storm. 
  • What structural changes are to be expected in the European and global tourism industry? 
  • What will digital technologies achieve in the travel distribution of the future and how will artificial intelligence develop? 
  • How will people travel in the future and what role will sustainability play?
Interview guest:

Samih Sawiris, CEO, Orascom Development AG


Sasha Vakulina, Business Editor, Euronews

Introductory presentation:

Caroline Bremner, Head of Travel Research, Euromonitor

Moderated by:

Sasha Vakulina, Business Editor, Euronews

Panel guests:

Coley Dale, Senior Director for Strategic Partnerships, Group

Rob Ransom, Vice President of Strategy and Corporate Development,