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Event Details
Listen Up! Podcast As Part Of The Ecommerce Strategy
Category
eTravel World
Date
March 6, 2020
Time
14:00 - 15:00
Location
Hall 6.1, eTravel Stage
- Introduction keynote from Spotify
- What are the advantages of podcasts?
- Earned, paid, owned. How do I find out if podcasts are worthwhile in my marketing mix?
- Experience: How do you ensure sufficient information and entertainment value
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Moderated by:
Daniel Sprügel, Founder, Maniac Studios
Panel guests:
Teresa Baumgarten, Marketing Manager ITB Berlin, ITB Berlin
Jens Behler , Head of Department Digital Communication, Deutscher Olympischer Sportbund
Adrian Klie, Podcaster, Welttournee - der Reisepodcast
Christoph Streicher, Podcaster, Welttournee - der Reisepodcast
Speakers & Panel guests:
Katia Yakovleva, Head of DE Strategic Accounts, Spotify