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ITB Virtual Reality Lab Day 1

Virtual Reality

March 4, 2020

10:00 - 17:45

ITB VR Lab / Hall 10.2 / Booth 108

The ITB Virtual Reality Lab in hall 10.2 is the platform for providers and users of virtual (VR) and augmented reality (AR) applications in the fields of Tourism and Marketing and gives an insight into the latest technologies, projects and trends.

The ITB Virtual Reality Lab in Hall 10.2 (booth 108) is the platform for providers and users of “Virtual Reality” and “Augmented Reality” applications in the tourism and marketing segment. Interested parties can gain insights into current and future technologies in the form of best-practice examples and case studies. At the exhibition counters or in the Networking Area you can exchange information on trends and developments in the tourism industry with experts, exhibitors or other trade visitors.



Session in German only!

Michael Faber, Marketing-Consultant, Tourismuszukunft, Reisebüro Faber

Session in German only!

Yvonne Pauly, Leiterin Hotelmanagement-Akademie, Gastronomisches Bildungszentrum Koblenz e.V.

  • Why and how Virtual Reality will be the future of travel media consumption.
  • The fundamental goals of travel media
  • What does VR make better than any form of media in human history?
  • Why VR will be the centre of digital media.

Josh Ellison, Co-founder, Jump To