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Tiktok – A New Craze In The Tourism Tool Box

eTravel World

March 5, 2020

15:30 - 16:00

Hall 6.1, eTravel Stage

  • TikTok is the trend platform of the year for many and is considered the latest must-have app. No wonder: 5.5 million Germans already use TikTok every month and they spend about 50 minutes a day in the app.
  • So is it worthwhile for tourism marketers to take a closer look at TikTok? We show how tourism players can use TikTok in their marketing mix.
  • Find out by means of case studies which possibilities the app offers to reach more than Generation Z and to build up a close customer relationship.


Ulrike Katz, Managing Director, justZARGEScommunicate!