Marco Lauerwald is Head of Online Marketing at UNIQ GmbH. Together with his team, he is responsible for SEO, Social Media and Performance Marketing. At the European Search Awards 2018, the UNIQ Online Marketing Team was shortlisted in two categories: “Bestes Inhouse Team” & “Beste SEO Kampagne”. Moreover, the team was shortlisted in the category “Beste SEO/Content Marketing Kampagne” for the German Search Marketing Award (SEMY). Marco built his first website in 2002 and is still passionate about website optimisation, content marketing and analytics. He became known through presentations at conferences, such as SEO Campixx, hashtag.business, koks.digital and the Searchmetrics Summit.
With more than 200 employees, UNIQ GmbH, located opposite Dortmund Airport, is one of the largest creative companies in the German district of Unna and produces professional content for the internet. It all began in 2012. Without any startup capital, two friends founded urlaubsguru.de – with over 6.8 million Facebook fans and over 22 million page impressions per month, Urlaubsguru is now one of the most successful travel websites in Germany. Gradually, the international variants of Holidayguru followed. The brands FashionFee, Captain Kreuzfahrt, Mein Haustier and Prinz Sportlich are also a part of UNIQ’s portfolio. In addition to the company headquarters in Holzwickede, a store in Unna and Münster, other UNIQ colleagues also work in Austria.
Head of Online Marketing
Hall 7.1b, eTravel Lab