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Event Details

Focus On China: Alibaba, Mobile Payment And The Future Of Source Market China

Deep Dive Sessions

March 7, 2019

14:00 - 14:45

CityCube Berlin, Cube Club

With the ongoing emergence of China's middle class, Chinese travel has been on the rise as well. For those heading abroad, convenience remains a top factor when picking a holiday destination. With more and more Chinese consumers embracing the "mobile only" approach, tourism providers need to adopt online payment methods like Alipay. In his keynote presentation, Terry von Bibra, General Manager Europe of Alibaba Group, will provide insights on how the travel behavior of Chinese consumers is changing and what the tourism industry needs to be doing in order to attract the growing popularity of international travel among Chinese consumers.


Prof. Dr. Wolfgang Arlt, Director, COTRI China Outbound Tourism Research Institute

Speaker and Interview Guest:

Terry von Bibra, General Manager Europe, Alibaba