ITB CEO Interview: Future Perspectives Of Individualization
March 8, 2019
13:00 - 13:45
City Cube, Auditorium A4/A5
Travelers today are already expecting individualized travel recommendations and offers. But how exactly does individualization happen? How are Big Data and Artificial Intelligence used? Does destination marketing still play a role in times of online distribution, mobile devices and algorithms? The CEO of a leading European OTA reveals the rules and future prospects of customization.