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Event Details

ITB CEO Interview: Future Perspectives Of Individualization

Category
Destinations

Date
March 8, 2019

Time
13:00 - 13:45

Location
City Cube, Auditorium A4/A5

Travelers today are already expecting individualized travel recommendations and offers. But how exactly does individualization happen? How are Big Data and Artificial Intelligence used? Does destination marketing still play a role in times of online distribution, mobile devices and algorithms? The CEO of a leading European OTA reveals the rules and future prospects of customization.

Interview guest:

Dana Dunne, CEO, eDreams ODIGEO

Interviewer:

Damon Embling, World Affairs Reporter, Euronews