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Alice He

Alice has two and a half years’ experience in Edinburgh Tourism Action Group as the Chinese Social Media Manager. She has launched Edinburgh’s first-ever Weibo and WeChat accounts and grew Edinburgh’s official online presence from zero to over 74k combined followers and 120m online impressions to date by doing multi-channel marketing campaigns. Alice has been working closely with a wide range of public and private sector partners to manage the ongoing development, growth and successful delivery of Edinburgh’s Chinese Social Media Campaign. The campaign helped boost Chinese visitor numbers in Edinburgh, with partners reporting 20% to 40% increases in footfalls/revenues from China.

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Alice He
Chinese Social Media Manager
Edinburgh Tourism Action Group

Alice He


Wednesday, March 6, 2019, 15.00 - 15.45
CityCube Berlin, Auditorium A1