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Prof. Dr. Ulrich Wünsch

Prof. Dr. Ulrich Wünsch - Founding Rector of the SRH Hochschule der populären Künste (hdpk) in Berlin, previously Professor for Event Communication at the International University of Applied Sciences Bad Honnef-Bonn. Media scholar, Germanist, psychologist. Journalist for print, radio and TV. Former member of the management board of a Europe-wide event agency. Theater dramaturg and director. Founder and Managing Director of: " – Foundation Education for Sub-Saharan Africa” (

Partner of the research project "Culture of Events and Sustainability"; author and speaker at congresses. Member of the Board for International Event Management Standards & Competency Framework of the Canadian Tourism Human Resource Council. Systemic consultant.

Research interest: Events as media-aesthetic phenomena; experience design, events in virtual space; qualitative evaluation of events; sustainability and communication, aesthetics of sustainability.

Publications on topics including: events as communication, project management, event design, event aesthetics.

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Prof. Dr. Ulrich Wünsch
Founding Rector
SRH Hochschule der populären Künste (hdpk)

Ulrich Wünsch


Thursday, March 7, 2019, 17.00 - 17.45
Convention Hall 7.1a, Auditorium New York 1