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Power Of Community – More Important Than Ever Before

eTravel World

March 8, 2019

12:30 - 13:00

Hall 7.1b, eTravel Lab

User-Generated Content is the core at TripAdvisor. Sally Davey, Global Director Industry Relations, will show how to leverage this highly value content for tourism development to better overcome challenges e.g. for hurricane-impacted destinations or to correct misconceptions at emerging markets. UCG also plays an important role to identify travel trends and traveller behaviours, which is key value to many stakeholders in industry. Lastly, Sally will also outline the expanded concept of community in the recently launched “new TripAdvisor” - The world’s largest travel community can now enjoy and discover useful content, advice and recommendations from friends, family and more than a thousand trusted experts.


Sally Davey, Global Director Industry Relations, Tripadvisor