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Using Big Data To Analyse Loyalty To Competing Destinations

Category
eTravel World

Date
March 8, 2019

Time
12:00 - 12:30

Location
Hall 7.1b, eTravel Lab

Presentation of a study of 22 Mediterranean destinations. Analyzing records of searches, brand strength and competitive specifics are revealed.

Speakers:

Sandro Cuzzolin, Global Sales Director, Travel Audience

Dr. Aris Ikkos, Research Director, INSETE