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Live Goes Digital – Digital Goes Live


March 6, 2019

14:00 - 14:45

Convention Hall 7.1a, Auditorium New York 1

The event is dead, long live digital communication! Or: The event is alive, and it has never before been so lively and diverse. Which is true? Maybe both? Real experiences and shared moments still have the greatest significance for people – only real experiences create a lasting effect that every live event wants to produce. The use of digital technologies is the fertile soil which allows these "real" moments to take root: these moments become more effective and intense, and they’re multiplied many times over, but technical means alone aren’t enough. No tool, gadget or app can replace content and its staging. Only the efficient and targeted combination of both forms of communication will ultimately lead to success: bringing people and brands together.


Detlef Wintzen, CEO, insglück Gesellschaft für Markeninszenierung mbH