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March 6, 2019

10:45 - 14:45

Convention Hall 7.1a, Auditorium New York 1

Valuable know-how for MICE experts.


10:45 - 11:00

Bernd Fritzges, CEO, Association of Event Planners e.V.

The rapid development of artificial intelligence, the first quantum computers and the automation of more and more areas of life and work will have massive effects on our future and our business models. Algorithms will become authorities, and this will inevitably result in them competing against one another. But technology alone cannot and will not be the answer to all our challenges. For now, we humans are still the driving force as well as the link that oversees the management of our environment, society, economy and reality. Anders Indset has developed three scenarios for the next 10 to 20 years which reflect how our future will be irreversibly decided. He outlines the main features of a new economy, which could also form the basis of our future coexistence.

Anders Indset, Business Philosopher

Conferences, congresses and other meeting formats need to be scrutinized more frequently. Conference visits require time, money and effort, and often they fail to meet the participants’ needs and expectations. Although they hope for personal encounters, inspiring insights and profound learning experiences, participants wind up in meetings that follow tried and tested formulas; such meetings rarely focus on impact goals or communication concepts, not to mention the participants’ needs. In Participant Experience Design - How do we create meetings which move people more deeply? Felix Rundel presents basic attitudes and tools that can provide fresh approaches for planning and managing conferences. The focus is on the principles of meeting design, an orientation towards making events effective and a deeper engagement with the human aspect of each individual participant.

Felix Rundel, Head of Programmes and International Development, Falling Walls Foundation

A look behind the scenes at the "PIRATE Summit" - Europe´s craziest startup event. What was the original idea, how was it implemented and which tools helped grow the event from 200 to 1,000 people without losing sight of the core idea - the networking of entrepreneurs? What role do digital tools play, and what are other ways to authentically convey the context of an event?

Till Ohrmann, Co-founder & CEO,, CEO, Startup SAFARI

The event is dead, long live digital communication! Or: The event is alive, and it has never before been so lively and diverse. Which is true? Maybe both? Real experiences and shared moments still have the greatest significance for people – only real experiences create a lasting effect that every live event wants to produce. The use of digital technologies is the fertile soil which allows these "real" moments to take root: these moments become more effective and intense, and they’re multiplied many times over, but technical means alone aren’t enough. No tool, gadget or app can replace content and its staging. Only the efficient and targeted combination of both forms of communication will ultimately lead to success: bringing people and brands together.

Detlef Wintzen, CEO, insglück Gesellschaft für Markeninszenierung mbH, Berlin