Deep Dive Sessions 3
March 8, 2019
10:45 - 19:30
City Cube Club
The ITB Deep Dive Sessions satisfy the need of ITB trade visitors for an intensive professional exchange with experts in small groups. This is where valuable contacts are made and your individual questions and problems are addressed. The Deep Dive Sessions will focus on the key topics of the ITB Convention 2019.
Search Engine Optimization (SEO) is indispensable. Concrete tips for all competence levels from former Google programmer Fili Wiese: Avoiding on-page pitfalls, optimizing websites, increasing the efficiency of search bots, improving the user experience. At the end of the session: Q&A for your specific questions.
In today's digital market economy, platform giants rule over user data. Service providers and destinations are losing more and more of a valuable asset: Knowledge about their customers. Customer data are no longer to be found by the people who receive the customer as a guest – instead the data are going to those who communicate services and information. What can be done to counteract this development? Are political solutions required, or can cooperation with the platforms be achieved?
Climate change and weather phenomena are having a massive impact on European tourism. Travel providers, however, lack reliable data for effective adaptive measures. The EU’s new Copernicus Climate Change Information System provides valuable decision data for the European tourism sector. How exactly does the system work, and how can it support decisions made by destinations, tour operators, travel agents, transport companies and investors?