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Deep Dive Sessions 2

Convention Workshops

March 7, 2019

10:45 - 17:45

City Cube Club

The ITB Deep Dive Sessions satisfy the need of ITB trade visitors for an intensive professional exchange with experts in small groups. This is where valuable contacts are made and your individual questions and problems are addressed. The Deep Dive Sessions will focus on the key topics of the ITB Convention 2019.


IATA NDC and Direct Connect are massively changing how airline flights are sold. There are completely new opportunities for travel agents and airlines, but many complicated questions are also arising. This session provides insight into the NDC activities of Amadeus and Sabre and gives convention visitors a basic understanding of a future key sales policy topic.

Malaysia has grown by leaps and bounds to become a globally renowned destination for healthcare at its finest. This Southeast Asian nation is a cultural goldmine, and to know Malaysia is to love Malaysia. Since 2011, Malaysia’s healthcare travel industry has recorded a double-digit growth annually and in 2017 alone, more than 1 million healthcare travellers sought treatments in Malaysia. Our healthcare travel industry brand, Malaysia Healthcare provides unique and seamless end-to-end healthcare travel service delivery that sets us apart from the competitors. 
To maximise impact for global marketing and serving healthcare travellers, Public-Private Partnerships are formed with strategic partners around the world, creating new areas of opportunity and building upon existing service offerings. With exceptional facilitation and partnerships, Malaysia is determined to become the leading global destination for healthcare.

Now more than ever China deserves special attention: In more and more markets and technologies – including artificial intelligence and online bookings, the use of mobile devices and mobile payment – China is leading the way into the future. Without booking platform giants like Alibaba’s Fliggy or Alipay, it is nearly impossible for Europe and the rest of the world to attract Chinese tourists. How can the attractive Chinese source market be successfully developed? Into which other Asian markets and continents will Alibaba soon expand? And fundamentally: How is the purchasing and travel behavior of Chinese customers changing?

15:00 - 15:45

Sustainable food & beverage management can become the linchpin of sustainable destination development. In a completely redesigned supply chain, authentic, regional, sustainably-produced agricultural products such as wine or olive oil are offered or presented in hotels and on excursions. The results are more sustainable agriculture, improved customer experiences and product quality and higher local added value. The example of Crete shows how customers react to such offers, how local agriculture has been integrated and how hoteliers participate in the development.