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March 8, 2019

10:45 - 14:45

City Cube, Auditorium A3

Potential and best practice examples of sustainable tourism.

For ITB, sustainability isn’t just some hollow expression; it is a strategic element and mission. The ITB CSR Day takes up forward-looking sustainability topics and provides suggestions for dealing with the greatest challenge of our time: climate change is at the center of the ITB CSR Day 2019. In the keynote speech, world-renowned climate change researcher Prof. Dr. Schellnhuber explains the status quo and the necessity for action regarding climate change. One of the fundamental questions of our industry will be addressed in a panel discussion: In view of the 1.5 degree target, will we be able to travel the same way in the future as we do now, or is there a threat that travel industry growth will end? Maritime pollution from plastic waste is also highly topical. What countermeasures can we take? In addition, the World Bank will present new opportunities for sustainable tourism development through the Sharing Economy. Starting at 3pm, ITB CSR Day will continue in the Cube Club with selected deep-dive sessions.


10:45 - 11:00

The last hot summer in the northern hemisphere and the rousing report of the Intergovernmental Panel on Climate Change (IPCC) are unequivocal: “Business as usual” will lead into the abyss. Is it still possible to prevent the crash? Which measures for mitigating global warming and climate change are particularly effective? Which policy measures are to be expected, and which are truly unavoidable? The world´s leading climate researcher, Prof. Dr. Hans Joachim Schellnhuber, explains the status quo and reveals the necessity for action.

The new report of the Intergovernmental Panel on Climate Change is abundantly clear: we cannot go on as before. The structure of tourism offers will have to undergo fundamental change. Air transport and cruises, hotels and destinations – what structural changes are we facing? How are lawmakers and investors changing the current framework conditions for tourism? How open are customers to change? Are customers willing to spend more money, or are they even inclined to forgo travel? The results of an exclusive global study by Travelzoo and ITB show how willing the international tourist is to change and how much it is putting our industry under pressure.

The Sharing Economy poses major challenges for tourism destinations, but it also offers a variety of potential for poverty reduction in developing and emerging countries and for solving urgent overtourism problems. Which measures should tourism destinations take up now to tap into the full potential of the Sharing Economy? According to the latest World Bank study, which Best Practice examples serve as models?

Target 14.1 of the Sustainable Development Goals of the United Nations is the reduction of ocean pollution. So far, little attention has been paid to the dramatic increase in plastic ocean pollution. The tourism industry accounts for a considerable share of the 8 million tons of plastic waste which land in the oceans & seas each year. How can we prevent plastic waste from turning into maritime pollution? What are tourism companies’ initial Best Practice examples? What regulatory measures are to be expected from politicians, and what are tourists willing to contribute?