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ITB Marketing & Distribution Day


March 7, 2019

10:45 - 17:45

City Cube, Auditorium A4/A5

Expertise for the development of marketing and distribution strategies.

The ITB Marketing and Distribution Day provides valuable know-how for innovative marketing and distribution strategies. The Hospitality CEO Panel with the CEOs of global hotel groups will kick off the event. A series of top-class CEO interviews provides insights into the strategies of global market leaders such as TUI and Expedia. The ITB spotlight on "New Luxury" will be highlighted in several sessions at the end of the day, in which convention participants will receive valuable information on how luxury markets will develop in the future.


10:45 - 11:00

The ITB Hospitality CEO Panel focuses on strategies and trends in the global hotel business. CEOs of leading hotel groups discuss the new role of hotels – as “augmented hospitality” – that goes far beyond actual accommodation services. What will hotel products of the future look like, and what role will digitalization play? Which markets will expand in the future, and how will the hotel distribution of tomorrow look? And last but not least: How are hotel companies dealing with the massive changes in tourists’ perceptions of luxury?

12:00 - 12:45
13:00 - 13:45

Expedia is a travel giant, with brands like HomeAway, Egencia,, Hotwire, Travelocity, Orbitz and Trivago. What is Expedia's global growth strategy? What new technologies and market challenges does Expedia expect? And which future trends are keeping the company’s CEO particularly busy?

14:00 - 14:45
15:00 - 15:45

The tourism industry has experienced a paradigm shift: the perception of luxury has shifted from material into immaterial dimensions. What’s relevant today is space and time, remoteness and individuality, “being” instead of “having”. Tomorrow will be more about “inner experiences” – e.g. spirituality and the journey to one's own self – rather than “external events”. The new luxury customer is looking for meaning and wisdom, significance and sensuality. Deep experiences involve all five senses. Luxury has reached the level of sensor technology. What does this mean with regard to designing offers in the hotel and tourism industry? What will luxury products look like in the future and what design skills will be required?

High-end luxury customers are a very special target group. Their needs and behaviors are often unexplored or even concealed. Luxury customers are trendsetters who shape entire markets and attract imitators. This makes it all the more important to learn more about their psyche and behavior. What are their travel needs, what ultimate experiences are they looking for and how do you communicate with them? Who has better insight into this hidden segment than global concierge services and dynasty butlers? We are really looking forward to hearing their secrets and “wow!” stories.